AL SAAD ALZAHABIYA
CO. LTD
شركة السعد الذهبية المحدودة
Agriculture · Food Industry · Animal Feed · Trading · Technology
أصلٌ راسخ، ونماءٌ ذهبي
Refined Brand System · هوية مطوّرة
Positioning · التموضع

A diversified house بيت أعمال متنوّع

Al Saad Alzahabiya is an umbrella company across agriculture and food. The identity is built to hold several business lines under one auspicious mark — flexible enough for the feasibility stage, disciplined enough to look established from day one.

السنبلة

The Wheat · Provenance

Roots the brand in agriculture, grain, and food — the company's core: crop dehulling & export, edible oils, and animal feed.

نجمة السعد

The Saad Star · Fortune

The eight-pointed star of good fortune sits at the centre — the meaning of the name made visible, promising prosperity and trust.

Business Lines · القطاعات

One brand, five lines هيكل القطاعات

Each division carries the master mark plus its own accent colour — so a feed sack, an oil bottle, and an export pallet all read as one family.

Agriculture & Export
المحاصيل والتصدير
Crop dehulling / peeling & export
Edible Oils
زيوت الطعام
Pressing & refining
Animal Feed
أعلاف الحيوان
Milling & blending
Trading
التجارة
Sourcing & distribution
Technology
التقنية
Enablement & growth
The Mark · العلامة

Wheat & the Saad star هندسة العلامة

  • Eight-pointed Saad star — the auspicious meaning of the name, and the promise of fortune.
  • 🌾Twin wheat sprigs — agriculture, grain, sustenance; the company's real business.
  • Double ring — a seal of trust and quality, and a container that keeps the mark tidy at any size.
  • AaRetire the plain "AS" monogram for a mark that means something specific to this company.
Palette · الألوان

Navy, gold & the harvest لوحة الألوان

Your navy and gold stay as the house colours; each business line adds one accent drawn from its own material.

Metallic Gold
#C8A043 → #F3E4B0
Navy (primary)
#0D1B2A
Agri Green
#4E7C59
Feed Bronze
#A9772E
Slate
#6B7280
Paper
#F5F5F5
Typography · الخطوط

Roman capitals meet Kufi الطباعة

English · Display
AL SAAD
Cinzel — keep for the wordmark & headings
Arabic · Display (upgrade)
السعد الذهبية
Reem Kufi — replaces the plain Arabic in the current draft
Arabic · Text
صناعةٌ غذائيةٌ راسخة، وقيمةٌ باقية.
Tajawal — body, forms, signage
English · Text
Rooted in the land, refined for the world.
Montserrat — body, captions, data
Tagline · الشعار اللفظي

Options to consider خيارات

أصلٌ راسخ، ونماءٌ ذهبيRooted deep, growing golden
من الأرض... إلى العالمFrom the land, to the world
نبني بالثقة، وننمو بالإتقانBuilt on trust, driven by growth

The third keeps your current line; the first two tie the words to the harvest-and-fortune idea in the mark.